When my friend Meaghan reached out to me to help with rebranding their book blog, I gladly accepted! The new blog was going to be named hail & well read, a nod to the fantasy genre focus. My job was to create "welcoming NPC energy", which I tried to achieve with a bright color palette, simple and stylized linework, and bold, approachable typography. My work can be seen in the attached process book, and you can visit Meaghan's blog at hailandwellread.com.
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