![](https://cdn.myportfolio.com/b5c7ec9f3b1ac33a1e62c658f9379823/e69e062d-17d3-4e0d-b9f7-f1e48b343ad3_rw_1920.jpg?h=f5906b0e040131656dd968e90ca923b1)
Abbie's tattoo
My friend Abbie Krider approached me to help her with creating a visual system for her freelance photography business. We settled on an earthy color palette with focus on a deep orange to go along with her trademark red hair. The starburst symbol is based off a tattoo with a similar design she has on her hand, adding a unique touch personal to her.
![](https://cdn.myportfolio.com/b5c7ec9f3b1ac33a1e62c658f9379823/b006e079-48c4-4b3c-be8e-12a91c80aad0_rw_1920.jpg?h=87a51fe0265d22eb14560116d6a391b1)
business card with gold foil
![](https://cdn.myportfolio.com/b5c7ec9f3b1ac33a1e62c658f9379823/50a8bdc2-7bd3-4d05-983c-22beb57e24ce_rw_1920.jpg?h=9a1846da1edc57c035b711c14e5f9fa6)
business card back
![](https://cdn.myportfolio.com/b5c7ec9f3b1ac33a1e62c658f9379823/c8f4c8d6-97e6-4338-891b-63272d323565_rw_3840.jpg?h=6c918d27e4ebd1cc331ada2f8f5c4a41)
postcard
![](https://cdn.myportfolio.com/b5c7ec9f3b1ac33a1e62c658f9379823/280315bb-cdfe-4f66-84f1-cff36f7fc200_rw_3840.jpg?h=ca7844eeb2cfba0fa1941ad27490a4b2)
instagram highlights
![](https://cdn.myportfolio.com/b5c7ec9f3b1ac33a1e62c658f9379823/64e3539f-fe59-4d67-8088-73d461c7af97_rw_1920.jpg?h=41abb63416cf7b6eedddcfde1995bdba)
email signature
finalized logos & colors
![wordmarks](https://cdn.myportfolio.com/b5c7ec9f3b1ac33a1e62c658f9379823/8557d27e-0dd0-4c81-81e9-0cd2068663af_rw_1920.jpg?h=216d9f59b0b426b4d7b93c0cb2119eb6)
wordmarks
![initials](https://cdn.myportfolio.com/b5c7ec9f3b1ac33a1e62c658f9379823/07205fd7-482c-4e10-ae02-9e53fa16242a_rw_1920.jpg?h=6cae37385ea2d99f877a8ebce3243ceb)
initials
![starburst](https://cdn.myportfolio.com/b5c7ec9f3b1ac33a1e62c658f9379823/58d8c3e1-cda1-4981-a518-09a72cd54abc_rw_1920.jpg?h=27a42317bbf153155740a5ee4ce096c7)
starburst
![colors](https://cdn.myportfolio.com/b5c7ec9f3b1ac33a1e62c658f9379823/364b7626-f4e1-48ef-952f-57e1dc8d80e6_rw_1920.jpg?h=56b3e66a302d02a8f489eba022441ada)
colors
process & sketching
![initial sketching - client wanted a poppy logo at first](https://cdn.myportfolio.com/b5c7ec9f3b1ac33a1e62c658f9379823/9deb9914-b310-4d0c-8b38-108df0853bd4_rw_1200.jpg?h=4c49bbcade61c99fd8d706b909bb65ce)
initial sketching - client wanted a poppy logo at first
![starburst first iterations](https://cdn.myportfolio.com/b5c7ec9f3b1ac33a1e62c658f9379823/8703333f-e08a-4e52-8c5b-a344d0d51070_rw_1920.jpg?h=7307b9f8c3686a1d50508bfb1d882f68)
starburst first iterations
![type exploration](https://cdn.myportfolio.com/b5c7ec9f3b1ac33a1e62c658f9379823/f1e8993f-3d0e-4814-b726-8f9bc9aafc11_rw_1920.jpg?h=64c1a0190d31dac269c9457462812275)
type exploration
![retro concept](https://cdn.myportfolio.com/b5c7ec9f3b1ac33a1e62c658f9379823/80b57713-d563-4283-a186-2441cb177467_rw_1920.jpg?h=32c5c606a55ae4a5a170d8bb00355409)
retro concept
![sans serif - warn version](https://cdn.myportfolio.com/b5c7ec9f3b1ac33a1e62c658f9379823/5f92ec8e-2df8-4b29-9135-33f0684378e2_rw_1920.jpg?h=9665e857f9c5856c1e677f4a97009fa4)
sans serif - warn version
![sans serif - cool version](https://cdn.myportfolio.com/b5c7ec9f3b1ac33a1e62c658f9379823/d1834db8-4a57-4164-8c85-d160903e6b54_rw_1920.jpg?h=7083a0f80eab29703294d122c0cf8f21)
sans serif - cool version
![sans serif - combined palette](https://cdn.myportfolio.com/b5c7ec9f3b1ac33a1e62c658f9379823/837a9f5c-3190-4031-a482-93d4972470d1_rw_1920.jpg?h=5fcf30aa6804f33e7b72baf217deaa3f)