
Abbie's tattoo
My friend Abbie Krider approached me to help her with creating a visual system for her freelance photography business. We settled on an earthy color palette with focus on a deep orange to go along with her trademark red hair. The starburst symbol is based off a tattoo with a similar design she has on her hand, adding a unique touch personal to her.

business card with gold foil

business card back

postcard

instagram highlights

email signature
finalized logos & colors

wordmarks

initials

starburst

colors
process & sketching

initial sketching - client wanted a poppy logo at first

starburst first iterations

type exploration

retro concept

sans serif - warn version

sans serif - cool version
